Thursday, 15 May 2014

Ten Common Craft Photography Mistakes and How to Fix Them

When we're trying to take great photos of our craft, it's easy to imagine the end result: well-exposed, well-lit, in-focus and sharp images that showcase our work. But despite our best efforts, this doesn't always go to plan. Adding to the frustration, it can be difficult to work out what, precisely, is the problem. Today it's time to talk about ten of the most common problems we encounter with everyday craft photography. The problems cover basic but important topics such as styling, lighting, composition and camera settings. Read more at Tuts+! (See my other tutorials on Tuts+  by clicking here.) 
Photo: Heidi Adnum. Lip Balm: Willow Tree Lane.

Thursday, 6 March 2014

Ten Great Backgrounds for Beautiful Craft Photography

Taking great photos of your craft for selling and marketing purposes can sometimes feel like a challenge. The good news is that it's easy to improve and make the process more enjoyable when you take it one step at a time. A good place to start is to choose a background that suits your craft. Read more at Tuts+!
Photo: Heidi Adnum, Gift Boxes: BLANK Goods

Tuesday, 10 September 2013

Good Will Bunting® Felt Messages

At long last new Good Will Bunting® Felt Messages are now in store. You can welcome home a loved one, congratulate someone fabulous, or just enjoy the good times. When the festivities are draw to a close, tuck them away for next time and re-use year after year. Custom messages are also available; contact me to chat about your needs.
Photo: Heidi Adnum

Friday, 19 July 2013

Brisbane Photography Workshop

You're invited to join me, Sandrine Marsh, the BrisStyle Etsy Team and Etsy Australia at the Brisbane Square Library on Sunday, 4 August, from 10am for a photography workshop. The day is dedicated to the basics of product photography, including gaining a better understanding of your camera and light. Sandrine and I will offer friendly coaching on making better use of your camera and its settings, using light, and simple yet effective product styling. Our goal is to help you come away from the workshop with more confidence and more tools and tips for enhancing the look of your Etsy shop. As a special treat the event is totally free if you have an Etsy shop. Book now. Hope to see you there!
PS I'm now on Twitter. Let's connect!
Photo: Heidi Adnum. Styling: Lara Hutton

Friday, 5 July 2013

Ken Done Good Will Bunting® is back!

Ken Done Good Will Bunting® is back! If you loved it in blue, or missed out last time, snap up the length of your choice right now. This vintage fabric has a lovely pink base with typically vibrant and oversize flowers and sailboats in yellow, turquoise, seafoam green, cornflower blue, black and white. Perfect to brighten up a room or office space, and, of course, for an 80s-theme party. Large is listed in my shop, and I'm also taking orders for custom lengths and Mini. Available while fabric stock lasts.
Photo: Heidi Adnum, Ken Done fabric © Ken Done

Thursday, 4 July 2013

New Mini Good Will Bunting®

Mini Good Will Bunting® is so much fun to make. To me, it's sort of like what puppies and kittens are to dogs and cats - smaller and even more adorable! Three new designs are now available in my shop: Bubblegum, Seaside and B&W. I think all three would brighten up an office. Every strand ships worldwide for free.
Photos: Heidi Adnum

Friday, 31 May 2013

Little Dog Vintage Photo Setup

Little Dog Vintage is a shop I've always admired. The carefully selected collection of vintage pieces are always interesting to browse and the photos are great. Claire Ferrante curates Little Dog Vintage and is photographer-in-chief. When I was researching and writing my book I had the privilege of meeting and featuring the photography of many talented crafters and artists whose pieces are handmade. If I was able to extend the features to photos of vintage pieces, I definitely would have invited Claire to participate. The crisp and simple photos show off each piece beautifully. Claire recently shared her new mobile DIY photo setup, including instructions, on her blog. I think it's a great idea and would make life easier for many crafters who want to take great photos. It could be made smaller if space is an issue or if products are small, and the background and base could be changed with paint or fabric when needed. See more of the process hereFollow Claire on Twitter.

Friday, 24 May 2013

New Good Will Bunting®

I've been whipping up lots of new Good Will Bunting® for my shop. There are about a dozen new designs in total, some of which are one-of-a-kind. Here are three of my favourites: Mini RainbowRose Garden and Mini Thanksgiving. I'm also about to expand my words-on-white range; if you'd like to order a custom word, name or phrase, drop me a line!
Good Will Bunting® by Heidi Adnum.

Thursday, 9 May 2013

Packed With Love Tape

Nina von Wahlberg so kindly sent me a parcel all the way from Germany full of her lovely paper tapes. Such a great idea for gift wrap and sprucing up packaging, don't you think? Packed With Love and Surprise are my favourites because they're so sweet and versatile, and I love the humour and fun in Do Not Open Until Christmas and No Socks No Tie. They're very easy to apply and feel soft and smooth. Find the English version of Nina's website here. Thanks, Nina!
Photos: Heidi Adnum. Tape: Nina von Wahlberg

Thursday, 2 May 2013

Jorey Hurley

The drawings of San Francisco-based artist Jorey Hurley make me so happy. I'd love to own some but I love so many that I don't know how to decide. Prints (16"x20") are for sale in Jorey's Etsy shop and you can see the full archive here. Here are some of my favourites: